© 2019 Linda Wellgrant

PROJECTS & EVENTS

Below is a selection of events and projects that I've worked on. Browse through the images by scrolling through the galleries or double click on the images to see larger formats.

Sting Day 
Held once per year, Hotel Birger Jarl, Stockholm

 

Sting Day is a boutique event for 500 exclusively invited investors and startups. The event features an exhibition, speed meetings between investors and startups, fireside chats, startup pitches, panels and time for great networking. Each year is focused on a specific area and theme relevant for the startup community i.e. sales, team and investors.

Sting Demo Day 
Held twice per year, various venues, Stockholm

 

Sting Demo Day is the final event for startups that have been through the programs Sting Accelerate och Sting Incubate. The companies pitch in front of 200 investors, business angels and people from the startup industry followed by a demo of their products and services in the exhibition space.

TEDxStockholm Lighthouse
2017.11.25, Nobelberget, Stockholm

 

With 900 attendees, this was TEDxStockholm's biggest and boldest event with 7 speakers, 2 artists and an interactive mingling space.

Listen to some of the talks:

Sting Fireside Chat: Game Edition
2017.05.30, Embassy, Stockholm

 

This fireside chat was held for people from the gaming industry. The format that was based on the Skavlan concept worked nicely; the guests felt relaxed and some very interesting and inspirational thoughts were shared. Using an old gym as event venue had it's logistical challenges but in the end the final result looked professional. The event was live streamed via Facebook. 

TEDxStockholm Crossroads 2016
2016.11.21, Münchenbryggeriet, Stockholm

 

"Crossroads - the beginning of every direction" brought together seven speakers who presented a confluence of ideas, perspectives and offered a new direction on how to perceive the world. It was TEDxStockholm's biggest event to date with 550 attendees.

Listen to some of the talks:

TEDxStockholm Crossroads reviews

"Very professionally produced...now I understand why the talks you see on TED.com always have such an amazing crowd energy, ovations and applause." 

- Expressen

"TEDxStockholm was a wonderful experience and a great inspiration, I am telling everyone I know how much I enjoyed it! Thank you so much for a perfect evening!" 

- Audience member

"A well produced event with an incredible atmosphere... was able to take a lot home from it. Very inspiring! Great work team TEDxStockholm!" 

- Audience member

"TEDxStockholm opens your eyes and your mind. It gives you energy and hope for a better world."

- Audience member

Sting Test Drive Game Finale 
2016.12.09, KTH, Stockholm

 

The Sting Test Drive Game Finale was the concluding event for 10 gaming companies that had been through a 7-week program to help them sharpen their business model. The discontinued nuclear reactor space was perfect for the pitches and showcase of their games. The moderators were dressed in Pacman and Super Mario outfits, making their entrance to the Starwars theme played on a 100 year old organ. All of the company logos were projected onto windows from the inside of the old offices.

Sting Summer Party 
2016.06.21, KTH, Stockholm

 

Who says you can't create a great party with a very small budget? The decorations for this Venetian themed summer party cost under 3000 SEK. You've got to look for bargains and in this case IKEA worked very well.

Sting Night: IoT & Hardware
2016.02.18, KTH, Stockholm

 

100 exclusively invited investors from Sweden and abroad were invited to attend the event that was focused on investing in companies within the IoT and hardware sector. A panel discussion was followed by a speed meeting session between investors and startups. Each company got the opportunity to hold a 60 second elevator pitch in an elevator leading down to a discontinued nuclear reactor hall 30 meters below ground, where the event was concluded with a candlelit dinner.

Sting Night: IoT & Hardware feedback

“Thanks to you and the rest of the Sting team! This was a really good event! I do genuinely mean that and I’ve been to quite a number of networking events and pitching sessions. A good selection of very interesting quality companies, a highly impressive crowd of Swedish and international VC’s represented and a good group of business angels. Programs and logistics very well structured and a fun dinner party stimulating further networking.”

- Finn Persson, Partner & Co-founder of Spintop Ventures

“Thank you for a very well organized and interesting event with high quality networking and interesting teams. The setting was well chosen and there was time to meet properly. Very professional, thank you.” 

- Katja Bergman, Partner at MOOR

TEDxStockholm Generation Why
2016.11.12, Aula Medica, Stockholm

 

A TEDxStockholm conference about the challenges Millennials are faced with and how to turn struggles into opportunities. 

Listen to the talks:

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The Right to Childhood & Generation Next 

The Right to Childhood & Generation Next were two seminars that I planned, organised and managed from start to finish at HealthEd. The Right to Childhood examined the impact of sex, violence, the media and popular culture on children and Generation Next dealt with the mental health and wellbeing challenges facing generation X & Y and how these can be met​. 

Double click on the images to see the front of the brochure page for each seminar.

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Boutique Model

 

This model was made for an Exhibition Services course. We had to come up with a business idea and creative concept for a store or boutique, plan the layout and interior and execute it by hand and to scale. The project required a lot of precision, patience and attention to detail.

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Event Design Proposal

 

This event proposal was written for an Event Production & Design course at ICMS. We had to come up with a theme, venue and layout for a fictional conference, exhibition and gala dinner for professionals from the event production industry. It involved a high degree of creativity and careful planning. I used Illustrator and InDesign to compose the entire document.

Welcome #2